This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Members use criteria other members set, such as age range, gender and location.
Apart from the popular social networks, there are social websites meant just for meeting and talking to someone new.
3 popular and effective websites are: Plenty of Fish, Ok Cupid, and (where you can meet someone that has a similar taste in music as you).
Also, this model generally allows users to switch between free and paying status at will and without having to do anything, simply providing advanced features for a set period of time whenever the according payment is received.
Ease of payment is also generally higher, with such sites accepting a variety of online currencies, letting users charge the payment to their cellular phones, etc.Online dating sites use market metaphors to match people.Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.Some sites provide free registration, but may offer services which require a monthly fee.Other sites depend on advertising for their revenue.Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.