The tally counts reported by the men ranged from 1 to 388.The variation for the women was less extreme, but still quite large, ranging from 1 to 140.
We asked some participants to track their thoughts about sex, others to track their thoughts about food, and still others their thoughts about sleep.They were told to record the total on their tally counter each night and then reset their tally counter for the next day.Even so, the previous research that examined actual numerical frequency has found daily sexual thought frequencies are not even in the double-digits.In addition, the research has not always consistently revealed gender differences in frequency of sexual thoughts.), but you might be surprised to learn that there is absolutely no research to back that claim.
The frequency of sexual thoughts has been studied in the past, but every study except for one has relied on self-report after the fact (quick—how many times a day do think about sex? People aren't very good at assessing information like that, and their reports are likely to be influenced by what they have heard in the past about the frequency of sexual thoughts and by expectations for their gender.The typical men in this sample were thinking about sex once or twice an hour, and statistically no more and no less than they were thinking about eating or sleeping.Even though our research is the best study to date of frequency of sexual thoughts, our research method was rudimentary.Tally counters are small, inexpensive, and record one thing at a time.Participants can keep them in their pockets, clipped to their belts, in their bags, or in their hands.Recently there has been a lot of attention in the media about a new study on frequency of sexual thoughts among men and women.