Internet dating sites eharmony

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

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But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than 1 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

internet dating sites eharmony-14

Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.

Warren closed unprofitable international operations, switched advertisers, made changes to the board, No independent studies of e Harmony's methods or success rates have been published.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.Members frequently complain that the website lacks a stable cancellation for membership or the auto-renewal subscription.Over the last three years, new memberships, retention rates and time spent on the site decreased, primarily due to increased competition.When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.