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From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.

We also asked online daters what drove them to join the super-tailored sites and whether they have found love in the digital world.

"But Sparkology's pool of men is like day and night compared to " Sparkology is supported by an under 0,000 seed fund.

Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.Girls pay per month to use Sparkology and can send messages without paying any extra fees."This pricing model works because women know guys can't send spam," Furmansky said.Genius Idea: Sparkology members must be college graduates and the men must have graduated from the nation's top institutions Series Supported by Microsoft Biz Spark Sparkology was started to help the smart, reserved, hopeless romantic guy win.

This new invite-only online dating site allows only college graduates to join and the men are held to an even higher standard — all must be verified graduates of U. News & World Report's top 50 universities, top 15 liberal arts schools or top international schools.

They also monitor the site and respond to user feedback. The site is exclusive to New York now, but the brand plans to start up in San Francisco, Boston, Washington D. The pricing model is different than most dating sites, too.

Guys pay for a spark, which is one message to a girl he is interested in.

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The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft Biz Spark.

Furmansky hands out personal invites sealed with a wax stamp to educated singles he approves of.