Regardless, it’s clear there are multiple options for chatbot developers to leverage their product on an existing platform. We’ll continue to measure the traction of messaging apps and chatbots and report on the winning (and declining) messaging platforms and chatbot services.
And even more tellingly, the development of a robust and successful chatbot ecosystem could have a profound effect on the acquisition market, as Internet and media giants seek to integrate “default chatbots” into their existing apps and platforms. Hannu Verkasalo has founded, built and sold several companies in the digital space.
The same risks are inherent for chatbot developers: If you decide to rely on major mobile app ecosystems like Line, Kik, or Facebook Messenger, you trade complete control of the ecosystem for instant access to a huge addressable potential user base.It’s entirely possible that highly successful chatbot services could be built on top of Facebook Messenger platform.But chatbot companies must also remember the cautionary tale of Zynga, whose early games heavily relied on Facebook for discovery, engagement, and distribution.When Facebook terminated that relationship, it contributed to the demise of Zynga’s status as a startup darling.S., attracting over 79.3 million adult (18 ) users with a 44 percent reach across mobile devices.
That’s an incredible, approachable audience for a chatbot developer.
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It occurred to me that these scripts had a connection to ELIZA, one of the earliest examples of a natural language processing program.
Will the future of chatbots rely on existing platforms like Facebook Messenger, or will standalone apps work best? market, Verto App Watch data does not yet show any chatbots with significant U. However, reach isn’t everything — a successful chatbot also relies heavily on engagement.