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I’ve met guys who are theoretically attractive, but they don’t smell right.""I haven’t really put my nose into your neck, which is where the smell holds," she says, and stands to the side of the table.

I join her, expecting her to crane just her nostrils into me, but she embraces me in a hug, pulls me tightly into her expansive bosom, and burrows her face into the crook of my neck for a deep whiff."The women’s movement into the workplace was the first massive jump into unfaithfulness," says Noel Biderman, CEO of Ashley Madison.

In myths, novels, and films, from Helen of Troy to Hester Prynne in In the real world, with greater professional equality between the genders and third-wave-feminist sexual liberation, are women cheating for the same reason that men have throughout history, as Megan’s profile suggests—that is, to sate their sex drives and gratify their egos? "Megan has picked Coppelia, a Latin American diner at the border of Chelsea and the West Village in Manhattan, and she’s waiting in a booth when I arrive.In the spirit of this gender reversal, I invite you to picture me as Carrie Bradshaw, sprawled out on her bed with her Power Book G3, as she voice-overs, "I couldn’t help but wonder: Are unfaithful women the new adulterous men? She recognizes me from my profile photo, and I slide in across from her."I find myself living my life in the third person and deciding whether it’d be a good story." She takes a sip of beer."I want it to be dramatic."Since then, she’s averaged one or two new men per year, with a few women sprinkled in, and in the digital age has supplemented her search with Ashley Madison, Craigslist, and Cougar Life.What, exactly, is compelling these married women to set up "sexy dates" in droves, aside from easy Internet access?

For years, our collective narrative of the errant housewife has run thusly: Neglected by her aloof or abusive husband and dying a slow death from her suburban prison, she falls into the arms of a dashing, romantic gentleman."The more financial independence women have, the more it correlates to how unfaithful they’ll be." When Biderman launched the site in 2001, he predicted "that the Internet would be the second massive jump and usher in an era where women would behave like men.Ten years later, having built a female brand, I think I was right."Ashley Madison now says it has approximately 6 million active members in thirty countries (about 4 million in the United States).I’m carpet bombing them with the same boilerplate message, suggesting, with unsurpassed creativity and seductiveness, that we get together for a drink.I’m on Ashley Madison.com, the behemoth of extramarital-dating sites, whose controversial slogan is "Life is short. But you probably don’t know anyone on it—or at least anyone who admits to being on it.News flash: More and more women are jumping outside their marriages in search of no-strings-attached sex. An Internet connection and an account on a site like Ashley